Top 5 Social Apps Performance in Ukraine Q4 2021

During the fourth quarter of 2021, the top five social apps in Ukraine—TikTok, Spin the Bottle: chatroom app, VK: music, video, messenger, Kismia - Meet Singles Nearby, and Bigo Live - Live Streaming App—demonstrated diverse trends in downloads, revenue, and active users.

TikTok had a remarkable performance with substantial weekly revenue growth, peaking at approximately $229K in the last week of December. Weekly downloads fluctuated, starting at around 178K and ending the quarter with a similar figure. Active users remained relatively stable, fluctuating around 5.7M to 5.8M.

Spin the Bottle: chatroom app saw modest weekly revenue, reaching close to $11.9K by the end of December. Downloads varied significantly, with a high of 4K in mid-November and settling around 1.3K in the last week. Active users showed a slight increase, starting at 12K and ending at approximately 9.6K.

VK: music, video, messenger experienced a steady increase in downloads, peaking at about 30K in late December. Revenue displayed minor fluctuations, ending the quarter at around $6.1K. Active users showed a downward trend, starting at nearly 4.6M and closing at about 4.5M.

Kismia - Meet Singles Nearby had a noticeable spike in downloads, reaching approximately 11.5K in early November, then stabilizing around 5.8K by the end of December. Revenue saw a steady increase, peaking at $3.7K in mid-December. Active users showed a slight upward trend, ending the quarter at around 7K.

Bigo Live - Live Streaming App displayed relatively stable weekly downloads, averaging around 3.6K to 4K. Revenue peaked at about $2.4K in mid-December. Active users varied slightly, maintaining around 40K to 42K throughout the quarter.

These insights are based on data from Sensor Tower, which provides detailed analytics and additional insights into app performance.